Privacy Policy

Last updated: 2025-10-26

This Privacy Policy explains how LUMY.tv ("we", "us", "our") collects, uses, and shares information about you when you use our digital signage platform and related services (the "Services").

1. Information We Collect

We collect information you provide directly, such as account registration details (name, email, company), content you upload, and messages you send us. We also collect technical data about your devices and usage, such as IP address, device identifiers, operating system, app version, crash logs, diagnostic data, and usage metrics.

2. Player & Device Telemetry

When you install our player app or connect a device, we may collect device status (online/offline), playback events, error logs, and performance metrics to help you monitor deployments and to improve the Services. You can configure telemetry features in the dashboard where available.

3. How We Use Information

  • Provide, maintain, and improve the Services
  • Secure accounts, authenticate users, and prevent abuse
  • Process payments and manage subscriptions
  • Provide support and communicate with you
  • Understand usage to enhance reliability and performance
  • Comply with legal obligations

4. Legal Bases (EEA/UK)

Where applicable, we process personal data based on: contract performance, legitimate interests (e.g., service improvement, security), legal obligations, and consent (e.g., certain cookies or marketing communications).

5. Sharing of Information

We may share information with service providers that help us operate the Services (e.g., hosting, analytics, payments, customer support), with your consent or at your direction, to comply with law, or to protect our rights. We do not sell personal information.

6. International Transfers

Your information may be processed in countries other than where you live. Where required, we use appropriate safeguards such as Standard Contractual Clauses for cross-border transfers.

7. Data Retention

We retain personal data for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data category and use case.

8. Your Rights

Depending on your location, you may have rights to access, correct, delete, or port your personal data, and to object to or restrict certain processing. You can exercise rights by contacting us at privacy@lumy.tv.

9. Cookies & Similar Technologies

We use cookies and similar technologies for authentication, security, preferences, and analytics. For details, see our Cookies Policy and your browser or OS settings for managing cookies and app permissions.

10. Children

The Services are not directed to children under 16, and we do not knowingly collect personal information from children.

11. Changes to this Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting an updated version and updating the date above.

12. Contact Us

For privacy inquiries, contact us at privacy@lumy.tv.